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論顏色的重要性|黑白色的品牌 還能吸引你埋單嗎?

我們不時會討論哪個牌子的Logo設計很漂亮,有沒有想過若有一天把各大品牌的Logo變為黑白化,外觀上會有什麼影響呢?

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Bear necessities.

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外國一名設計師 kunelgaur 不時在instagram上分享他把大品牌的包裝黑白化的圖片,赫然發現品牌被套用上一向型格的黑與白色,產品頓時變得毫不吸引了。就如黑白色的Haribo,失去了七彩繽紛的小熊,整色糖果立刻失去它本來的吸引力。

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Two sides of a coin.

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Play-school economics.

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Two for joy. Three for hijinks.

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其實在設計每一個品牌的Logo時顏色都是最重要的一環,它能在受眾腦海留下最深的印象,就如可口可樂的紅,Oreo的藍色;若然失去了它最具代表性的顏色就變得不吸引了呢!

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Champion energy.

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Granola bars are overrated.

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Break it till you make it I say.

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La tomatino.

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